Replace heavy widgets with native blocks, reduce plugins, implement image/CDN optimization, and lazy-load below-the-fold.
Recreate IA (Information Architecture), map URLs, 301 redirect old -> new, move schema/meta, and validate with server logs + Search Console.
If thin/duplicative-yes. Keep only well-curated archives that add value.
WordPress and Shopify can both rank well when configured correctly; success depends more on execution.
