Search Engine Optimization

Search Engine Optimization (SEO) is essential for increasing the visibility of your website. Keep in mind that there might be dozens to hundreds of competitors out positioning your website. Your investment into SEO strategy can be the deciding thing to get in front of your prospective customer. 

As with Local SEO, you may see improvements in your visibility within three months. Usually, these improvements come from correcting existing issues and establishing your local Google profile. After that, we pivot to linking your site to authoritative third-party sites, building up your site’s quality and content. Patience pays off, and an SEO campaign’s real blooming is from six to twelve months.

Every month we focus on getting your site to rank higher and get you more customers. Our work includes the following tactics:

• Keyword Research to understand what people are searching when it comes to your industry and business.
• Technical SEO optimization tasks that ensure Google understands what your website is about.
• Link building, which includes identifying the most relevant local and third party sites to request a publication from. 
• Content Creation, which can include blog posts, additional content pages, long-form landing-pages. All of this created content is done to position you as an authority in your field and help gain new customers.

After this is all done we will send a report explaining everything we did, and set up a meeting with an Relationship Manager. We are open to questions or additional needs anytime. 

When Google finds an inbound link from a relevant and authoritative site on your website, it considers your site to be more trustworthy and legitimate. For example, inbound links can include guest blogs on others’ website or community newsletters.

There is always a lot of different factors that determine your rankings. This includes the strategies your business uses and what your competitors are doing. Google’s SEO ranking algorithm constantly changes, with around 600 changes per year. So let us worry about Google, and you can worry about how you will handle the customers we will bring you.   

Often we will ask to hear your marketing goals before offering an estimate. However, we can provide a ballpark idea early in the conversation. Effective Digital Marketing is labour intensive, and we have to put food on the table. Don’t worry, we are still focused on your ROI.

On-page SEO is everything that has to do with your website directly, including adding relevant content, technical website fixes. Off-page SEO comes from credible and authoritative sites linking back to your site. Off-page also includes optimizing your company’s listings in various business directories across the internet.

There are many factors we have to consider when it comes to SEO. Content quantity and quality, mobile optimization, backlinks, relevance, domain authority and page speed. The best thing is Metric Media is a one-stop-shop for it all. 

Search Engine Optimization (SEO) is how a website ranks organically or naturally on a search engine like Google. Search Engine Marketing (SEM) is referred to as paid search or paid media and includes Pay-Per-Click or Social Media Ads.