Pay-Per-Click (PPC) Management

Pay-Per-Click (PPC) Marketing l Skyrocket to the top of the results page

PPC is a form of advertising that allows you to pay a fee to have your website featured on specific keywords or phrases on a search engine.
  • PPC ads are cost-effective ways to promote your business, as you only pay when people click on your ad. 
  • PPC ads allow you to reach the top of the SERPs quickly, and you can run multiple versions or (A/B Testings) to see what Ads are working the most efficiently.
  • PPC ads are advantageous to websites with low domain ranking, as PPC ads will be shown at the top of the SERP pages.

Why Invest in PPC

  • Higher-quality leads: PPC zeroes in on the people who are actively searching for the services your business has to offer.
  • Budgets you can control: Metric can continuously improve the your Ad relevancy to lower your cost per click.
  • Increased Exposure: PPC ads allow you to rank on the first or second result of a Google search.
  • Understand what works and what doesn't: PPC allows you to quickly test if a new product or service, or marketing strategy works
Media Planning and Strategy
Metric Media works with you to understand who you are targeting and what they are searching for. Then, we optimize for what key terms or phrases are best for your company across various platforms.
Custom Landing Pages
If you are spending money for someone to come to your site, then you must show them helpful, trusting and engaging content. Custom landing pages allow you to target particular audiences.
Conversion Rate Optimization (CRO)
Metric Media monitors how visitors are interacting with your site and develops a more efficient way to get them to your ultimate goal, such as scheduling a meeting
PPC Retargeting
Retargeting is a form of PPC ads displayed to someone who previously viewed your website or a specific part of your website. Retargeting is a great way to remind interested parties about your services.
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PPC Management Provided
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Social Advertising Projects
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Successful PPC Remarketings
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Successful PPC Remarketings

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Our Customers Say

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Jonathan Simpson
Jonathan Simpson
Lead Manager
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis seacula.
Angelina Johnson
Angelina Johnson
Sales Manager
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis seacula.
Jonathan Simpson
Jonathan Simpson
Lead Manager
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis seacula.
Angelina Johnson
Angelina Johnson
Sales Manager

Our Valuable Clients

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Questions We Often Hear

Although there are different answers to this question, here are a few things to consider: 

  • The amount you are willing to spend per day on each of your ads.
  • Your bidding strategy and the goals there based on.
  • How much your competitors are willing to pay for the same keywords you are bidding on
  • How targeted or relevant your ads are to your desired audience.

 

Please get in touch for a more in-depth and free consultation

A complete PPC campaign should include a solid strategy for optimizing landing pages. Landing pages should consist of: 

  • Your ad copy’s matching message and tone and your landing page content
  • Clear and concise language about your product or services and its benefits.
  • Detailed call to actions buttons guide the user to their next steps. 

Its not only about having PPC ads but your landing pages must keep a visitor engaged.

Although Text ads, such as Google Ads, account for the majority of PPC ads, there are a few different forms.

  • Retargeting ads – shown to users who have viewed your website and shown some engagement. Retargeted ads are shown to reposition your company in their minds. 
  • Display ads – ads that are shown in the top, side and bottom of websites.
  • Call-only – ads that are clickable and initiate a phone call rather than taking the user to a web page. 

As opposed to Organic or SEO results, PPC results can be quickly. Perhaps as soon as a few weeks. Initial campaigns are monitored and adjusted so your results should continue to increase.

Having a visitor book a meeting or buy your product should be the ultimate goal of your online presence. Therefore, it is important to give them steps to fulfill towards the ultimate goal. These steps can include signing up for an email list or filling out a form. All these smaller steps should be tracked to see if they are being converted on.

Tell Us About Your Project

Lets see if PPC ads can help your business grow