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Although there are different answers to this question, here are a few things to consider:
A complete PPC campaign should include a solid strategy for optimizing landing pages. Landing pages should consist of:
Its not only about having PPC ads but your landing pages must keep a visitor engaged.
Although Text ads, such as Google Ads, account for the majority of PPC ads, there are a few different forms.
As opposed to Organic or SEO results, PPC results can be quickly. Perhaps as soon as a few weeks. Initial campaigns are monitored and adjusted so your results should continue to increase.
Having a visitor book a meeting or buy your product should be the ultimate goal of your online presence. Therefore, it is important to give them steps to fulfill towards the ultimate goal. These steps can include signing up for an email list or filling out a form. All these smaller steps should be tracked to see if they are being converted on.