Local SEO focuses on increasing a business’s exposure in a specific geographical area. It is similar to Organic SEO but also includes the Google Maps Algorithm. Optimize your local presence by ensuring your Google My Business Profile is strong, including customer reviews. Having a solid Local SEO presence helps your customers find you before the competitors. 

As with Organic SEO, you may see improvements in your visibility within three months. Usually, these improvements come from correcting existing issues and establishing your local Google profile. After that, we pivot to linking your site to authoritative third-party sites, building up your site’s quality and content. Patience pays off, and an SEO campaign’s real blooming is from six to twelve months.

Every month we focus on getting your site to rank higher and get you more customers. Our work includes the following tactics:

• Keyword Research to understand what people are searching for in your industry and business.
• Technical SEO optimization tasks that ensure Google understands what your website is about.
• Link building includes identifying the most relevant local and third-party sites to request a publication from. 
• Content Creation can include blog posts, additional content pages, and long-form landing pages. All of this created content is done to position you as an authority in your field and help gain new customers.

  After this is done at the end of the month, we will send a report explaining everything we did and set up a meeting with your Relationship Manager. We are open to questions or additional needs anytime. 

When Google finds an inbound link from a relevant and authoritative site on your website, it considers your site to be more trustworthy and legitimate. Things like guest blogs on others’ websites or community newsletters help.

Content is essential in both local and organic SEO. The content must be highly relevant to your readers and well written. Google rewards content that matches this criterion by giving more authority which helps with the rankings. 

Often we will ask to hear your marketing goals before offering an estimate. However, we can provide a ballpark idea early in the conversation. Effective Digital Marketing is labour intensive, and we have to put food on the table. Don’t worry, we are still focused on your ROI.