Search Engine Optimization (SEO) is essential for increasing the visibility of your website. Remember that there might be dozens to hundreds of competitors out-positioning your website in Calgary. Your investment in SEO strategy can be the deciding thing to get in front of your prospective customer.

As with Local SEO, you may see improvements in your visibility within three months. Usually, these improvements come from correcting existing issues and establishing your local Google profile. After that, we pivot to linking your site to authoritative third-party sites, building up your site’s quality and content. Patience pays off, and an SEO campaign’s real blooming is from six to twelve months.

Every month we focus on getting your site to rank higher and get you more customers. Our work includes the following tactics:

• Keyword Research to understand what people in Calgary are searching when it comes to your industry and business.
• Technical SEO optimization tasks that ensure Google understands what your website is about.
• Link building, which includes identifying the most relevant local and third party sites to request a publication from. 
• Content Creation, which can include blog posts, additional content pages, long-form landing-pages. All of this created content is done to position you as an authority in your field and help gain new customers.

After this is all done we will send a report explaining everything we did, and set up a meeting with an Relationship Manager. We are open to questions or additional needs anytime. 

Several key factors influence local SEO in Calgary. These include optimizing your Google My Business listing with accurate and consistent information, acquiring positive online reviews from customers in the Calgary area, creating locally-focused and relevant content, optimizing your website for local keywords, ensuring your website is mobile-friendly and fast-loading, and building local citations and backlinks from authoritative Calgary directories and websites. All of these factors can help improve your website’s visibility in Calgary and the surrounding area to capture more local customers.

While the fundamental principles of SEO apply to businesses of all sizes, certain nuances and strategies may vary between small businesses and larger corporations in Calgary. Small businesses often have the advantage of being more agile and having a closer connection to the local community. Therefore, local SEO and targeting specific niches within Calgary can be particularly beneficial. Additionally, smaller businesses may have limited resources, so a cost-effective and targeted approach to SEO is essential. At Metric Media, we tailor our SEO strategies to meet each client’s specific needs and goals, whether small businesses or larger corporations.

Often we will ask to hear your marketing goals before offering an estimate. However, we can provide a ballpark idea early in the conversation. Effective Digital Marketing is labour-intensive, and we must put food on the table. Don’t worry, we are still focused on your ROI.

The Calgary market presents both challenges and opportunities that can impact SEO strategies. One challenge is the competitive landscape, as numerous businesses are vying for visibility in search results. Therefore, it is crucial to implement strategies that differentiate your business and optimize for local Calgary keywords. Additionally, leveraging local directories, community partnerships, and Calgary-specific events or attractions can create unique opportunities for improving your SEO. Our team at Metric Media is well-versed in the knowledge of the Calgary market, which will help you navigate these challenges and capitalize on the opportunities to maximize your SEO success in Calgary.

Online reviews play a crucial role in local SEO for Calgary businesses. Positive reviews not only build trust and credibility with prospects but also send strong signals to search engines about the quality and relevance of your business. Search engines, like Google, consider online reviews a ranking factor in local search results. The quantity, quality and recency of reviews can impact your local SEO visibility. By actively encouraging and managing online reviews from satisfied customers in Calgary, you can enhance your online reputation, attract more local customers, and improve your rankings in search results and local maps.

Engaging in improper SEO practices can result in penalties and negatively impact your website’s performance. Some common risks include keyword stuffing, cloaking, spammy link building, duplicate content, and participating in link schemes. Search engines continuously refine their algorithms to identify and penalize websites that engage in such practices. These penalties can lead to a significant drop in rankings or even a complete removal from search results. At Metric Media, we strictly adhere to ethical and industry-standard SEO practices to ensure your Calgary website’s long-term success, visibility, and sustainability.

Staying up-to-date with the latest SEO trends and algorithm changes is crucial to our work at Metric Media. Our team actively researches and consults with industry leaders and forms. We have access to industry-leading tools and resources that help us monitor changes in search algorithms and adapt our strategies accordingly. By staying informed and continuously learning, we ensure that our Calgary clients receive the most effective and up-to-date SEO services that drive their online success.